Barakah Culture Manifesto in 100 Words

The following manifesto was written in the city of Barakah, Al-Madinah Al-Munawarah (The illuminated City), the city of Prophet Muhammad ﷺ in November 2019.

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Backstory: Blessings upon Blessings

When I visited the blessed city of Prophet Muhammad ﷺ in November 2019, I set the intention of writing a manifesto for the Barakah Culture that we’re spreading globally as part of our new company direction. What better place can someone write a ‘Barakah’ Culture Manifesto than in the city of our Beloved Prophet ﷺ who supplicated for this city saying:

"O Allah, shower blessings upon us in our city, and in our fruits, in our mudd and in our sa’s, blessings upon blessings"
Sahih Muslim 15

And He ﷺ said as Anas b. Malik (RA) reported that the Messenger ﷺ said:

"O Allah, increase in Medina twice the blessings (You showered) on Mecca."
Sahih al-Bukhari 29

Thankfully -and all praise is due to the Decree of Allah ﷻ -, I realized after arriving in Madinah that I forgot my writing journal and I only had a few scraps of hotel notepads to write down the manifesto!

Due to the limited resources, Allah ﷻ inspired me to follow the Prophetic example of saying only a few words but capturing many meanings. So I sat from ‘Asr until Maghrib prayer in the Prophetic mosque writing, scratching, and re-writing until I came to the first draft of the manifesto with the Help of Allah ﷻ.

After a few iterations with the help of my team and advisors, we were able to refine these words to precisely 100 words – alhamduliAllah.

We ask Allah ﷻ to accept it from us and to put Barakah in these few words so that they spread globally and guide all those who read them towards living a life of Barakah and embracing the Barakah Culture.